Lead generation strategy
Which channel, which offer, which buyer. A written plan with targets, budget bands, and the sequence to run it — so your team stops guessing.
Growth advisory · Lead generation
Pipeline is the strategy.
Revenue is the proof.
I'm Cahyo Hanendyo, a growth advisor. I partner with companies to build lead generation strategy that has driven billions in revenue — not impressions, not vanity dashboards.
14+ years in the field
B2B & high-ticket B2C
Advisor, not agency
Cahyo Hanendyo — Growth Advisor
Pipeline view
Revenue influenced
Billions ↗
The diagnosis
Most companies don't have a traffic problem. They have a leak.
Before spending another rupiah on ads, we find the stage where money actually disappears. Fix the leak first — the same budget starts compounding.
What I do
Three levers. Pulled in the right order.
Funnel & conversion
Landing pages, offers, and follow-up rebuilt around one number: cost per qualified conversation. Small fixes, compounding returns.
Growth systems & AI
Automation, reporting, and AI workflows that let a small team run like a big one — documented, so it keeps working after I leave.
The engagement
Four weeks from diagnosis to a running engine.
01 / Diagnose
Find the leak
Audit of traffic, funnel, offer, and sales follow-up. You get the numbers, ranked by what they cost you.
02 / Design
Write the plan
Channel mix, offers, targets, and budget. One page your team can actually execute this month.
03 / Deploy
Ship and test
Pages, campaigns, and automation go live. We measure cost per qualified conversation, weekly.
04 / Compound
Hand over the system
Playbooks, dashboards, and training so the engine keeps running without me on retainer.
“We were not short on traffic. We were short on a system that turned traffic into conversations. That was the whole fix.”
Let's look at your funnel together.
Tell me where you're stuck. I'll come back with the two changes I'd make first — whether or not we end up working together.
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